The traditional fundraising methods have taken a hit following the Covid-19 pandemic and rigorous social distancing norms with gala dinners, live music concerts, and in-person auctions mostly prohibited.
Hence, non-profit organizations for whom fundraising is critical for survival have moved online with the best fundraising platforms going all out to fill the vacuum created by the lack of live events. Now “live” is being online through video conferencing with donors on the best fundraising platforms.
What attributes do these platforms have?
- Visual focus: The best fundraising platforms put a lot of emphasis on the visual aspect and allow the posting of videos to appeal for funds from potential donors. A video has a greater impact than pages of text and helps to quickly connect with the donors. A video is a great way to get support and contributions to your cause.
- Post stories: On the best fundraising platforms, you can post stories to drive home the point about your fundraiser. Convincing the donors with stories about your charity is easier when you explain the fundraising motive in detail rather than putting forward data and cold statistics. Stories help donors to quickly feel and experience your cause better.
- Personalized content: While stories on the site do help focus on personalized content, it will not help your fundraiser if the stories you publish on the best fundraising platforms do not connect with the donors. To get around it, add a personalized touch to the content.
- Easily shared: Select a platform that can be easily shared on social media sites for greater visibility and creating a buzz for your fundraising efforts.
Follow these points to choose the best online fundraising platforms.
mobile bidding silent auction 